Competitive analysis, how and why to do it best
Competitor analysis is that indispensable step of any activity related to online and offline marketing. There is no difference, it is always important to have an external point of reference…
How to apply Neuromarketing to the web
Being more aware of the potential of this discipline is definitely a competitive advantage. Always in the marketing world we have been looking for innovative strategies to sell more. Today…
Marketing ROI, what it is and how to calculate it: how to monitor return of investment
Marketing ROI is one of the decisive issues when setting up both online and offline advertising campaigns. By this term we mean everything related to the calculation of return of…
Competitive intelligence, what it is and how you can use it to do marketing
Some people know it by the name competitive intelligence, while others continue to use the English term. In any case, the summary is this: competitive intelligence (CI) can be an…
What is a microcopy and why does it deserve proper attention?
These days, websites are always overflowing with information. Full of invasive popups, sliders or other moving elements that distract us from what we should be doing while browsing a web…
What are they and how best to manage website banners
Banner ads are graphics-dynamic or static-that are used to bring visits to a given landing page. Starting from this definition we can reason about how to optimize this indispensable path…
How to improve text readability and website user experience
Text readability is a key aspect of improving the user experience on a website, e-commerce, or blog article. We do a lot of work on Core Web Vitals, Internet page…
What it is and how to use Google Sheets
Google Sheets is a perfect editor for streamlining your online work. Thanks to a completely cloud-based system you have an Excel-like spreadsheet in a free form, 100% integrated with Mountain…