What is and how to do a good benchmark analysis
Benchmark analysis, a benchmark for any successful marketing plan. Those involved in online promotion (but not only) know that this junction cannot be ignored. The reason is simple: we are…
Qualitative survey for your web project: what do you need to know?
Investing in a qualitative survey to improve your website and–in general–your online presence is a good idea. Because that way you look at the work you do from a different,…
Google Tag Manager, a basic guide to get you started
Google Tag Manager is one of the fundamental tools for those involved in web marketing, performance optimization and SEO. Indeed, thanks to this free tool from Mountain View, you can…
Why use server-side tagging with GTM?
The world of tracking is increasingly rapidly evolving. Data protection regulations change, platforms adapt, and with them the users. Both the individual entrepreneur and the professional must therefore continually update…
Does website traffic matter? Here’s how to analyze and study it
Increase website traffic. In most cases when a client gives directions with respect to the goals to be achieved by an SEO intervention, it boils down to this: ask for…
Data storytelling, what it is and why it works in online communication
Data storytelling-the telling of numbers and analytical information-is a key subject in the world of effective communication. One can think of a data storytelling path both online and offline, as…
Data-driven, what it is and how to use this approach in marketing
The data-driven approach has only one meaning: making decisions by studying numbers. The literal translation of the terms is crystal clear: data-driven. Those who follow this line make fewer mistakes.…