Query Monitor, WordPress plugin to monitor website performance
Query Monitor is one of those WordPress plugins that can make all the difference in optimizing every detail of your digital project. We know that to improve a website’s performance…
What is Pagerank and how it influences (still) SEO ranking on Google
Pagerank is one of the metrics for defining a website’s ranking on Google. In the past it was certainly one of the most widely used metrics to determine the value…
Competitive intelligence, what it is and how you can use it to do marketing
Some people know it by the name competitive intelligence, while others continue to use the English term. In any case, the summary is this: competitive intelligence (CI) can be an…
Google My Business, what it is and how it helps local SEO
Google My Business, also known as GMB, is a free service from Mountain View that allows you to manage your search engine presence for geolocated queries. It is a solution…
What is a microcopy and why does it deserve proper attention?
These days, websites are always overflowing with information. Full of invasive popups, sliders or other moving elements that distract us from what we should be doing while browsing a web…
What are they and how best to manage website banners
Banner ads are graphics-dynamic or static-that are used to bring visits to a given landing page. Starting from this definition we can reason about how to optimize this indispensable path…
Infinite scroll, what is it and what are the benefits but also the SEO problems
Infinite scrolling-known as infinite scrolling-is one of the most widely used techniques for displaying content in taxonomies. It could be product sheets from an ecommerce store in a tag, blog…
Data-driven, what it is and how to use this approach in marketing
The data-driven approach has only one meaning: making decisions by studying numbers. The literal translation of the terms is crystal clear: data-driven. Those who follow this line make fewer mistakes.…
What is on-page SEO and what are the basic elements to be optimized
Search engine optimization, the improvement of organic search engine rankings, is basically divided into two branches: what you can do to increase the authority of the portal with mentions and…
How to improve text readability and website user experience
Text readability is a key aspect of improving the user experience on a website, e-commerce, or blog article. We do a lot of work on Core Web Vitals, Internet page…